OMG! TXT 4 CHANGE

You can walk into any establishment that is frequented by young adults and I guarantee at least one person will be texting. It's just how our generation communicates. It's fast, discreet, and oddly still personal. So why wouldn't a non-profit organization jump on this market opportunity?

As we learned in our Digital Promotions class this month, texting provides a great alternative to traditional (and even some digital) promotion methods. It's eco-friendly unlike fliers and brochures, it's faster and less skipped over than emails and best of all, you can even arrange to have money transferred directly to your organization by adding the fee to the person's phone bill. Not to mention you can reach an entirely new audience-- teens! And while they may not have the money to donate now, you can be sure that reaching this market now will greatly benefit you in the future when they do have some change to spare.

Even the Non-Profit Quarterly, a nationwide publication of all things non-profit, wonders why so few organizations are looking into this technology. Check out their article below:

http://www.nonprofitquarterly.org/management/20877-omg-youre-not-using-text-messaging-to-reach-constituents.html