Why Non-Profits Need Awesome Websites

The very name "non-profit" should suggest that many organizations do not have much in terms of excessive funds. Fortunately, this is because non-profit organizations work to ensure a great percentage of their donations goes toward their cause rather than administrative and overhead costs. Unfortunately, this means that many organizations do not have the extra money required to design and distribute successful promotion/marketing materials. But in today's day and age, many non-profits are doing awesome things in the world of web design to promote their cause. You can find Vandelay's list of the 40 Best Websites of Non-Profit Organizations here. 

Consider the website for The Memphis Zoo. They are constantly touring new exhibits and educating the public about conservation. Their website is easy to use, colorful, and interactive. The possibilities seem endless. Their website is so multi-faceted that you can purchase a zoo membership, learn about new exhibits, and book a sleepover at the zoo all within a matter of a few clicks. I think they do an excellent job of catering to their audience. The website is informative enough for adults, but interactive enough for young children. And it is constantly being updated with new events, animal feeding times, and conservation projects. 

We learned in our JTC class that one of the beautiful things about websites is cost. Compared to the financial backing needed to launch a print ad campaign every time a new event occurs, many companies (both for and non-profit) can build and maintain a flexible, current website that offers more features and produces less waste. I think it would be wise for any non-profit to gear their marketing strategies toward the online world because they can get a great "bang" for their tiny "buck."